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design thinking

Fail Fast

Among movements like Agile, Lean Startup, and Design Thinking these days, you hear the term fail fast. The principle of failing fast is vital to efficiency, but I’ve seen project managers and business partners be offended or even agitated by the term fail fast. I’ve seen it come out like, “Why the hell would I want to fail fast?! I don’t want to fail at all.” The implication, of course: “Failing is for losers. If you’re planning to fail, then I don’t want you on my team.”

I think I can help explain why the principle of “fail fast” is so important, and maybe I can help you explain it, too.